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Principal and Creative Director
MEET DANA McCLURE-BARONE
Dana is a senior creative director and accomplished designer based in Evergreen, Colorado. She incorporates strategic thinking and strong fundamental design skills to establish branding platforms, creative positioning and integrated marketing campaigns for national and international companies across all types of media. Her portfolio includes award-winning work for companies such as Ritz-Carlton, Lucent-Alcatel, Dell, Intel, MasterCard, Sub-Zero, Wolf, The Olympic Committee, Goodwill, Boys & Girls Clubs, Nautilus, Destination Hotels & Resorts, Cordillera, Aspen Ski Company, Shell Oil, Wrigley, Boston Scientific and CIT Financial. Dana holds a degree in Advertising Design from the Colorado Institute of Art and has spent her career producing commercial and fine art inspired by her travels throughout the world. She is a member in the Denver Metro Chamber, Art Directors Club of Denver and Art Students League of Denver. In her spare time, she loves skiing, yoga, Pilates, and oil painting, and her active visualizing skills are directed at lowering her golf handicap.
Marketing Strategist
MEET ANASTASIA TOOMEY
Anastasia spent 25 years working in advertising agencies large and small in NY, Boston, and Chicago, with every type of client from Fortune 25s to tiny startups, in every industry you can imagine. She digs people – so she is fascinated by motivators, buying behaviors, insights and information. She started, built, grew, and subsequently sold the Denver agency, Agency Zero, and has been working as a strategic planner for the past two and half years. She loves consumer and product research, brand platform development, insights that drive businesses, and smart thinking that transforms brands. She has worked on global brands like McDonald’s, Royal Caribbean, and Philip Morris; national brands like SmashBurger, Giordano’s, and CloudTen; regional brands like Rocky Mountain Health Plans, and local brands like Sundance Helicopters. She is a certified Kolbe Instructor (another testament to her love of people, teams, and personalities) and an EOS Implementer in her spare time, helping entrepreneurs get what they want out of their businesses. She loves great wine, blue skis, hiking in Colorado, and dreaming the Stanley Cup dream for the Buffalo Sabres.
Website Programming
MEET RYAN GEBHARDT
Ryan is our resident polymathic renaissance man with a penchant for web development. His first paying job in web development was an html project for stock art prints for hotels in 1998 and has had a successful career building all kinds of sites for over 20 years. As a web developer, Ryan has had the opportunity to work with some of the biggest online retailers around and design their marketing tools, shopping cart interfaces, systems integrations, e-commerce platforms, and search engine optimizations. Ryan was also an early pioneer in memes and ASCII art creating some truly regrettable bits of internet history. In addition to developing amazing web sites and earning the most sheepskins on the Iconology team, Ryan happens to be a Doctor, Father, Husband, Mountain biker, Fly Fisher, and Stoic Philosopher.
Digital Marketing Strategist
MEET JEN LESTER
Jen Lester is a strategic marketing partner of Iconology and co-founder of Philosophy Communication, Inc. Jen’s primary roles as a managing partner include responsibilities in business development, setting strategic goals and objectives, monitoring performance and driving business growth. Jen currently holds a marketing board position with Daniels College of Business, University of Denver. She is a past president of the Denver chapter of The Association for Women in Communications and served on the board of the national organization. Jen was honored by the Colorado Women’s Leadership Coalition as one of Colorado’s Top Women Leaders. Most recently Jen has been recognized as a Top 25 Most Powerful Woman from the Colorado Women’s Chamber of Commerce and as an Outstanding Woman in Business finalist by the Denver Business Journal. In her free time, Jen enjoys spending time with her sophomorically humorous husband and cheeky girls, reading, playing tennis and baking cakes for her extremely talented and well-deserving teammates. Jen holds a Bachelor of Arts degree from the University of Minnesota.
Senior Writer
MEET JEFF MACIOLEK
Jeff Maciolek is a senior writer at Iconology and exercises his versatility, quick wit and strong conceptual skills to write and create marketing communications materials for a diverse range of clients. Originally from Boulder, Jeff has turned down jobs in Baltimore, Colorado Springs and Minneapolis to stay in Denver and work for many of the top advertising agencies right here instead. His unique and quietly impressive portfolio consists of award-winning work for everything from fast food and fast cars, to financials and fun. Jeff’s lengthy list of clients includes: McDonald’s, the Colorado Lottery, Cadillac, Dreyfus Founders Funds, The Denver Newspaper Agency, Steamboat Resort, Park City Mountain Resort, Great-West Healthcare, Globus & Cosmos, Regis University and dozens more. Jeff holds a BS degree in Journalism from the University of Colorado. His hobbies include skiing, golf, ice hockey, playing the drums and toddler wrangling.
Video Production & Animation
MEET BRANDON WHEATLEY
Some people just know what they want to do from an early age. Brandon was one of those types. In high school, when his peers were vegging out in front of the TV watching teenage delinquent cartoons, he was actually creating animations and other short videos. This irrepressible passion led Brandon to art school, where he honed his skills and turned his love of designing and moving pictures into a tool of capitalism. Once out into the real world, he spent the next 15 years working at Starz Entertainment and a few boutique ad agencies. During all those years, he had the privilege to work on such well-known accounts as Audi, North Face, T-Mobile, Toyota, Copper Mountain and many others. His reel ranges from the beautifully esoteric to polished corporate pieces to the deliciously bizarre. Brandon received his associate degree at the Art Institute of Colorado in 2003. In his spare time he loves pushing his knowledge of the newest animating and editing software. Yeah, the passion still burns brightly in this one.