DEFINING YOUR BRAND LANGUAGE
RESEARCH, CONCEPT & DESIGN
We believe the greatest value we bring is our ability to define your company's brand language. We begin by interrogating your brand, the business, and the context in which your audience lives their lives. We explore brand architecture, icons and symbols, colors and materials, form and function, typography and key verbal messages.
Design has never been so appreciated. The world we live in presents consumers with more choices than at any time in history. Amidst all the overwhelming clutter, design informs smart decisions. Design makes things look, feel and work better. Strong design breaks through the chaos of today’s overly saturated message and media-dominated world and makes a meaningful connection in the hearts and minds of consumers. Most importantly, it must produce a definitive response that results in a positive effect on the client’s bottom line.
Since today’s brands are defined by the sum of all the conversations happening around them, the first initiative is to help define your brand language. We have to truly understand what your brand means to you, your audience and the world around it.
STRATEGY & IMPLEMENTATION
From there, we’ll create the basic framework for your proprietary brand language. This language will inform everything you do and be a filter for decision-making. It becomes your calling card. Your very identity.
We create unique and differentiated communications that reflect your company's mission and values. This ultimately helps establish brand awareness in the marketplace.
BRAND STRATEGY & LOGO DESIGN
The objective of creating a strong brand is to promote your organization’s value, enhance its image, and expand its influence. We do this by creating an original and memorable brand that leverages your key assets, attributes, and advantages; while reflecting your vision and core values. This promises an authentic brand experience for the stakeholders, which ultimately elevates your visibility and reputation.
Digital marketing is focused on attracting customers through relevant and helpful content, adding value at every stage in your customer's buying journey. With digital marketing, potential customers find you through channels like blogs, search engines, email campaigns and social media marketing.
Advertising can be seen nearly everywhere in modern day life and takes the form of many different things including billboards, television commercials, brochures, posters, direct-mail kits, web banners, wall paintings, bus stop benches, etc. Traditional advertising refers to many of the tactics that were used in the 1950s and 60s when advertising began to flourish.
POSITIONING & MESSAGING
A brand must have a clear definition of what it is before it can begin relevant outbound messaging to targets. We recommend a Brand DNA Session to obtain this information. This session will clearly define the essence of the brand including key differentiators, rational and emotional benefits, ownable assets, tone and personality.
WEBSITE DESIGN & DEVELOPMENT
Great website design has all of the elements: an appealing design aesthetic; a clear organization of information, interactivity and choice, so that one has control over how the site will be experienced. We create fluid and responsive websites that accommodate everything from an iPhone to a Kindle Fire to a 30” monitor -- and everything in between.
VIDEO & ANIMATION
The invention and success of motion pictures has veered to the internet and mobile devices and created a digital medium for many forms of advertisement and design. A relatively new medium for communication, motion graphics utilizes the element of time to its fullest potential in order to communicate its message through visual and audio storytelling with an ever-expanding variety of digital outlets.
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